Print Advu 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, greeting cards, casual, friendly, playful, chatty, handmade, handwritten feel, approachability, informality, liveliness, rounded, brushy, organic, lively, bouncy.
A right-leaning, handwritten print with smooth, brush-like strokes and softly rounded terminals. Letterforms show gently irregular widths and spacing that create a natural hand rhythm while remaining fairly consistent from glyph to glyph. Strokes stay largely monoline with subtle thick–thin modulation, and curves are generous, giving counters an open, easygoing feel. Capitals are simple and legible with occasional swashy turns, while lowercase forms are compact and slightly bouncy, with single-storey shapes where expected.
Well-suited for short to medium text in friendly contexts such as lifestyle branding, packaging callouts, posters, social media graphics, and greeting-card style messaging. It performs best when you want an informal, personal voice for headlines, quotes, or highlighted phrases.
The overall tone is approachable and conversational, like quick marker or brush-pen notes. Its relaxed slant and rounded shapes read as warm and informal, adding a light, upbeat energy without becoming overly decorative.
The design appears intended to capture a natural, quick handwritten look that stays readable and cohesive in setting. It balances spontaneity with enough regularity to function reliably in branding and display typography.
Numerals follow the same casual, handwritten logic and maintain clear silhouettes at display sizes. The font’s motion is emphasized by consistent rightward entry/exit strokes and curved joins, which helps lines of text feel fluid and continuous even though letters remain unconnected.