Sans Normal Pagon 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite and 'Coco Gothic Pro' and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, impact, approachability, display clarity, brand warmth, rounded, soft corners, bulky, bouncy, compact counters.
A heavy, rounded sans with broad proportions and softened corners throughout. Strokes are thick and even, with generous curves and slightly squarish rounding that gives forms a sturdy, blocky presence. Counters are relatively tight in letters like a, e, and s, while bowls in b, d, p, and q stay open enough to remain legible at display sizes. The lowercase uses single-storey a and g, with a compact, geometric construction and minimal stroke modulation; terminals are blunt and smoothly finished, supporting a consistent, high-impact rhythm across words and lines.
This design is best suited to headlines, posters, packaging, and brand marks where a friendly, high-impact presence is needed. It can work for short UI labels or signage when set large, and is particularly effective for youth-oriented, food-and-beverage, or playful retail applications where rounded forms help soften the weight.
The overall tone is upbeat and personable, with a toy-like, rounded solidity that feels casual rather than formal. Its bulky curves and compact interiors create a confident, attention-getting voice that reads as contemporary-retro and broadly friendly, well suited to messaging that aims to feel welcoming and bold.
The letterforms appear designed to deliver maximum impact with a soft, approachable character—combining thick, sturdy strokes with rounded geometry to create a bold display voice that remains friendly and readable in short bursts.
The font’s width and dense stroke mass create strong word shapes, but the tighter counters suggest it will be most comfortable at larger sizes or with a bit of tracking in longer lines. Numerals match the letterforms’ rounded, weighty build, keeping a uniform, poster-ready texture across mixed text.