Sans Normal Mybus 2 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, social media, friendly, playful, chunky, bold, retro, impact, approachability, display clarity, branding voice, rounded, soft corners, compact apertures, heavy terminals, bulky.
A very heavy sans with rounded, slightly squared curves and a consistent, monoline feel. Forms are broad and compact, with tight counters and relatively closed apertures that emphasize mass and solidity. Terminals are blunt and softened rather than sharp, giving letters a molded, almost cut-out silhouette. The rhythm is steady and blocky, with sturdy joins and simple, geometric construction across both uppercase and lowercase.
Best used for headlines, display copy, posters, and brand marks where weight and presence are an advantage. It also fits packaging, labels, and social media graphics that need quick impact and a friendly tone. For longer passages, generous size and spacing help maintain clarity due to the tight counters.
The overall tone is upbeat and approachable, with a toy-like, energetic presence that reads as contemporary-retro. Its chunky proportions and soft shaping feel confident without becoming aggressive, making it well-suited to informal, personality-driven communication.
The design appears intended to deliver maximum visual punch with a warm, approachable character, combining geometric simplicity with softened corners for an inviting, modern display sans.
At text sizes the dense counters and narrow openings can darken paragraphs, while larger sizes highlight the distinctive rounded geometry and compact interior spaces. Numerals match the same heavy, sculpted look, supporting a cohesive typographic voice across headings and short statements.