Sans Normal Obgiz 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, retro display, graphic clarity, brand voice, rounded, bulky, soft corners, closed apertures, large counters.
A heavy, rounded sans with thick, even strokes and softly blunted terminals. Curves are broad and circular, with generous counters in forms like O, D, and 8, while many apertures are fairly tight, giving letters like S, e, and a compact, weighty feel. The uppercase is blocky and stable with minimal modulation, and the lowercase follows a simple, single‑storey construction for a and g, emphasizing a straightforward, geometric rhythm. Numerals are bold and compact with wide bowls and sturdy joins, staying visually consistent with the letterforms.
Best suited to display applications where bold silhouettes and rounded forms need to carry from a distance, such as headlines, posters, branding marks, packaging, and short signage copy. It also works well for punchy captions or callouts when used with ample size and breathing room.
The overall tone is upbeat and approachable, combining a sturdy, poster-ready presence with soft, rounded warmth. It reads as confident and slightly nostalgic, leaning toward a cheerful, attention-grabbing voice rather than a formal or delicate one.
The font appears designed to maximize visual impact with a friendly, rounded geometry—prioritizing strong shapes, simple constructions, and a dense, graphic color that holds up well in prominent display roles.
Spacing and proportions favor solid silhouette impact over open readability: the tight apertures and dense joins create strong word shapes at display sizes, while smaller settings may feel dark and compact. The design maintains consistent stroke weight across straight and curved parts, reinforcing a cohesive, chunky texture.