Sans Normal Amnur 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, posters, modern, friendly, confident, clean, utilitarian, legibility, modernization, clarity, versatility, simplicity, geometric, rounded, even rhythm, high clarity, sturdy.
A sturdy geometric sans with round counters, smooth curves, and largely uniform stroke weight. The uppercase set reads compact and stable, with wide bowls and simple construction, while the lowercase maintains clear, open apertures and straightforward terminals. Curves are clean and controlled (notably in C, O, S, and G), and joins feel crisp without decorative shaping. Figures are clear and contemporary, with simple forms and consistent proportions that keep text color even across lines.
Well-suited to user interfaces, product labels, wayfinding, and contemporary branding where clarity and a firm presence are needed. It also performs strongly for short-to-medium headlines and display copy, delivering a consistent, dark text color that holds up in busy layouts.
The overall tone is modern and approachable, with a calm, no-nonsense clarity. Its rounded geometry and steady weight give it a friendly confidence that feels at home in contemporary interfaces and brand systems without becoming playful or quirky.
The design appears intended as a contemporary workhorse sans: simple, geometric, and highly legible, balancing a friendly rounded feel with the weight and structure needed for prominent messaging.
Spacing appears comfortable in running text, producing a solid, even texture at larger sizes. The lowercase shows a single-storey “a” and “g,” reinforcing a clean, geometric voice and improving legibility in informal and digital contexts.