Slab Contrasted Urno 5 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, packaging, branding, confident, heritage, friendly, impact, readability, warmth, print character, bracketed serifs, ink-trap feel, rounded corners, soft terminals, sturdy.
A sturdy serif with slab-like, clearly bracketed serifs and softened corners that keep the texture warm rather than mechanical. Strokes are heavy and fairly even, with noticeable but restrained contrast and broad, open counters. The letterforms feel slightly irregular in a deliberate way—subtle swelling, gentle tapering, and a hint of ink-trap behavior at joins—creating a lively rhythm across text. Lowercase forms are robust and readable, and the numerals share the same weighty, stable construction.
Well suited to headlines and subheads where a strong serif presence is desired, and it also holds up in short paragraphs for editorial layouts that benefit from a solid, traditional texture. Its weight and lively detailing can add character to posters, packaging, and brand systems that want a heritage-leaning, confident voice.
The overall tone is confident and assertive with a classic, print-forward character. Its softened slabs and subtly organic shaping give it a friendly, approachable voice while still feeling authoritative and traditional.
The design appears intended to combine the authority of a bold slab-serif structure with more human, print-inspired details for warmth and distinctiveness. It prioritizes impact and legibility, aiming for a recognizable texture in both display settings and compact blocks of text.
In running text the face produces a dark, steady color with distinct word shapes and strong vertical stress. The round letters (like O/Q) read generous and open, while angular forms (like W/X) keep a crisp, carved presence that reinforces the type’s sturdy personality.