Slab Contrasted Urmi 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Basil' by Karandash, 'Cyntho Next Slab' by Mint Type, and 'Haboro Slab' and 'Haboro Slab Soft' by insigne (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, authoritative, vintage, bookish, collegiate, impact, legibility, tradition, authority, print feel, bracketed, sturdy, compact, ink-trap-like, high-contrast.
A sturdy slab-serif with bracketed, rectangular serifs and a confident, weighty texture. Strokes show clear contrast between vertical stems and horizontal elements, with tight interior counters and crisp terminals that keep the overall rhythm compact and punchy. Letterforms lean traditional and fairly conservative, with a robust baseline presence; the lowercase is dense and readable, and the numerals are bold, rounded, and evenly weighted to match the caps. The overall impression is structured and consistent, optimized for strong word shapes and headline clarity.
Best suited for headlines, subheads, and display typography where its slabs and contrast can project clarity and presence. It also fits editorial settings such as magazine titles, pull quotes, and section headers, plus branding and packaging that want a traditional, trustworthy voice. For longer passages, it works most comfortably at moderate-to-large sizes with ample leading to avoid an overly dense color.
The tone is authoritative and editorial, with a vintage book-and-newspaper flavor that feels dependable rather than decorative. Its heavy slabs and classic proportions suggest institutional confidence—suited to serious messaging with a slightly nostalgic, print-forward character.
The design appears intended to deliver a classic slab-serif voice with strong impact and legibility, balancing traditional letterform structure with a bolder, more contemporary weight. Its emphasis on sturdy serifs and compact counters suggests a focus on attention-grabbing typography that still reads as familiar and established.
In text, the strong serifs and contrast create a pronounced horizontal rhythm, giving lines a solid, anchored feel. The spacing and tight counters amplify darkness on the page, making it most effective when given breathing room (larger sizes or generous leading).