Sans Normal Askum 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, packaging, friendly, modern, approachable, clean, soft, everyday utility, modern branding, legibility, neutral tone, rounded, open apertures, low contrast, geometric, even rhythm.
A clean, rounded sans with low-contrast strokes and smooth, circular bowls. Shapes lean geometric but are slightly softened at joins and terminals, producing an even, calm texture in text. Counters are generous and apertures stay open, helping letters keep clear silhouettes at display and reading sizes. Overall proportions feel balanced, with straightforward capitals and simple, unembellished lowercase forms that maintain steady spacing and rhythm.
It works well for UI labels, product branding, and short-to-medium passages where clarity and a friendly demeanor are important. The rounded geometry and open counters also make it suitable for signage and headlines that need to read quickly while staying contemporary.
The tone is modern and approachable, with a soft, friendly neutrality rather than sharp technical austerity. Rounded forms and open counters give it a welcoming voice that suits contemporary branding and interface-oriented communication.
The design appears intended as a versatile everyday sans that balances geometric neatness with softened curves for a more human, approachable feel. It prioritizes straightforward letterforms and consistent rhythm for dependable readability across common design contexts.
Capitals present clear, simplified construction with rounded curves on C/G/O/Q and stable, straight-sided forms on E/F/H. Numerals follow the same smooth, low-contrast approach, with rounded shapes on 0/6/8/9 and a simple, legible 1.