Sans Normal Niluz 3 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, utilitarian, friendly, clean, clarity, impact, neutrality, robustness, geometric, sturdy, compact, high legibility, plainspoken.
A heavy, clean sans with broad proportions and a tall lowercase that keeps counters open and readable. Strokes are uniform with minimal contrast, and curves are built from smooth, near-circular geometry, giving round letters (O, C, e) a stable, even rhythm. Terminals are largely squared-off and crisp, with straightforward joins that favor clarity over flair; the lowercase forms are simple and sturdy (single-storey a and g), and the numerals are wide and solid with generous interior space.
This font is well suited to headlines, titles, and short-to-medium blocks of text where a strong, steady presence is desired. Its wide, open forms make it a good candidate for signage, packaging, and brand systems that rely on bold typographic hierarchy, as well as UI labels and navigation where clarity is essential.
The overall tone is contemporary and assertive, projecting a no-nonsense clarity with a mildly friendly, approachable softness from its rounded geometry. It feels practical and direct rather than expressive, suited to messages that should read quickly and confidently.
The design appears aimed at a robust, highly legible sans that balances geometric roundness with straightforward construction. It prioritizes consistent rhythm, open counters, and a strong typographic color for clear communication across display and functional settings.
In text, the dense weight and wide set create strong word shapes and high impact at larger sizes, while the open apertures help maintain legibility. The design reads as intentionally neutral, with consistent proportions across caps, lowercase, and figures for a cohesive typographic color.