Sans Normal Ombir 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, 'Neue Rational Standard' by René Bieder, and 'Fonetika' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, punchy, impact, clarity, modernity, versatility, simplicity, rounded, geometric, heavy, open, solid.
A heavy, geometric sans with broad proportions and sturdy, even strokes. Curves are built from confident circular/elliptical forms with smooth joins, while terminals are mostly straight and cleanly cut. Counters are relatively open for the weight, and the overall rhythm is steady, with simple, unornamented letter construction that favors clarity over nuance.
This font is well suited to headlines, display typography, and short blocks of text where strong presence is needed. It works effectively in branding and packaging systems that favor a modern, geometric voice, and it should perform well on signage and UI hero moments where legibility at a glance is important.
The tone is direct and contemporary, projecting confidence and straightforwardness. Its rounded geometry adds approachability, while the dense color and wide stance give it a bold, emphatic voice suited to attention-grabbing settings.
The design appears intended as a no-nonsense geometric sans that delivers maximum impact with minimal stylistic distraction. It prioritizes a strong silhouette, consistent spacing, and simple construction for versatile use across contemporary graphic applications.
Uppercase forms read particularly stable and architectural, with wide bowls and clear apertures (notably in C, G, S). The lowercase maintains a compact, sturdy feel, with simple single-storey forms where applicable and short, functional details that keep the texture uniform in text.