Sans Superellipse Hobor 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Beriot' by Boyanurd, 'Core Sans NR' by S-Core, 'Nauman Neue' by The Northern Block, 'Kommon Grotesk' by TypeK, 'LFT Iro Sans' by TypeTogether, and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, industrial, friendly, punchy, retro, impact, clarity, approachability, durability, blocky, rounded, compact, sturdy, high-impact.
A heavy, compact sans with rounded-rectangle (superellipse) geometry and softened corners throughout. Strokes are uniform and dense, with broad verticals and tightly controlled apertures that keep counters relatively small. Curves are squarish rather than circular, producing a blocky rhythm in letters like C, G, O, and S. Terminals are mostly blunt and flat, while joins stay clean and uncluttered, giving the design a sturdy, poster-ready texture across both uppercase and lowercase.
Best suited for short-form typography where weight and presence are an advantage: headlines, poster typography, packaging callouts, badges, and bold brand marks. It can also work for UI labels or signage when a strong, compact voice is needed, though its tight apertures and heavy color are most comfortable at medium-to-large sizes.
The overall tone is assertive and no-nonsense, with a friendly edge from the rounded corners. It reads as bold and direct—well suited to attention-grabbing messaging—while the squarish curves lend a subtle retro/industrial flavor rather than a sleek, minimalist feel.
The design appears intended to deliver maximum impact with a cohesive rounded-rectilinear construction, balancing toughness with approachability. Its consistent stroke weight and squared curves suggest a focus on bold legibility and a distinctive, branded silhouette across letters and figures.
Uppercase forms are especially compact and monolithic, making word shapes feel dense and emphatic. The lowercase maintains the same squared-round construction, and the numerals follow suit with chunky silhouettes and clear, simple interiors, prioritizing impact over delicacy.