Sans Faceted Beru 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'PODIUM Sharp' by Machalski, 'Scansky' by Satori TF, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: posters, headlines, display, signage, branding, industrial, tough, punchy, retro, gritty, impact, ruggedness, retro poster, industrial voice, blocky, angular, chiseled, compact, heavy.
A compact, blocky sans with heavy strokes and crisp, planar facets that replace smooth curves. Counters are small and squarish, and joins often resolve into clipped corners, giving rounded letters like O/C/S an angular, cut-in feel. Terminals are mostly flat and abrupt, with a sturdy, poster-like rhythm and a slightly irregular, hand-cut consistency that keeps the texture lively at large sizes.
Best suited to headlines, posters, packaging, and branding where a dense, high-impact word shape is needed. The faceted detailing rewards larger sizes and works well for signage-style applications that want a rugged, industrial presence.
The faceted shapes and dense color create a tough, utilitarian tone that feels industrial and workmanlike. Its chiseled silhouettes also evoke a vintage poster and sports-signage attitude—confident, loud, and a little rough around the edges.
The design appears intended to deliver maximum visual punch through bold massing while introducing character via faceted, chisel-like cuts. The consistent angular treatment suggests a deliberate move away from smooth geometry toward a carved, hard-edged display voice.
Uppercase forms read especially strong and uniform, while lowercase keeps a chunky, simplified construction that maintains the same cut-corner logic. Numerals are similarly stout and square-shouldered, matching the overall stencil-carved impression without obvious decorative flourishes.