Sans Superellipse Ugbev 3 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Gibstone' by Eko Bimantara, 'Ciutadella' by Emtype Foundry, 'Opinion Pro' by Mint Type, 'Navine' by OneSevenPointFive, 'Conthey' and 'Interlaken' by ROHH, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, punchy, retro, impact, motion, approachability, signage, rounded, chunky, compact, oblique, soft corners.
A heavy, oblique sans with rounded-rectangle construction and softened corners throughout. Strokes stay broadly uniform, with chunky terminals and generous curvature that keeps counters open despite the weight. Proportions feel compact and sturdy, with a tall lowercase x-height and short extenders that create a dense, forward-leaning rhythm. The uppercase is wide-shouldered and simplified, and the numerals are bold and highly legible, matching the same rounded, built-from-blocks geometry.
Best suited to headlines, short statements, and identity work where a bold, dynamic voice is needed. It performs well on posters, packaging, and branding—especially for sports, lifestyle, or playful consumer products—where the rounded massing and oblique movement enhance emphasis.
The overall tone is upbeat and assertive, combining a friendly softness with a strong, action-oriented slant. It reads as sporty and approachable—more playful than formal—while still feeling confident and impactful at a glance.
The design appears intended to deliver maximum impact with a friendly, modern softness: thick, uniform strokes for visibility, a pronounced slant for motion, and rounded-rectangle curves for a contemporary, approachable feel.
The italic is clearly integral to the design rather than a mechanical slant, with consistent angle and weight distribution across letters. Rounded joins and broad bowls help maintain clarity in tight spacing, and the forms suggest a display-first intent where silhouette and momentum matter.