Sans Normal Bugav 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Deja Rip' by Anatoletype; 'Engrez', 'Kohinoor Gujarati', 'Kohinoor Gurmukhi', and 'Kohinoor Latin' by Indian Type Foundry; 'Tipperary eText' by Monotype; 'Audace Std' by Typofonderie; and 'Mondo' by Untype (names referenced only for comparison).
Keywords: ui text, body text, brand systems, signage, presentations, clean, modern, friendly, neutral, efficient, versatility, legibility, approachability, clarity, rounded, monoline, open apertures, soft terminals, humanist.
This typeface is a monoline sans with rounded, softly finished terminals and broadly circular bowls. Proportions are balanced and even, with a steady rhythm and generous interior counters that keep shapes open. Uppercase forms read straightforward and geometric-leaning, while the lowercase introduces a mild humanist touch through gently varied curves and an easy, unforced stance. Numerals are simple and clear, with smooth curves and minimal ornamentation.
It suits interface typography, product copy, and general-purpose editorial text where a clean, unobtrusive sans is needed. The friendly rounding also works well for modern brand systems and wayfinding or labeling applications that benefit from a clear, approachable voice.
Overall, the tone is contemporary and approachable without feeling playful or decorative. Its rounded detailing softens the voice, while the consistent stroke and calm proportions keep it dependable and neutral for everyday communication.
The font appears designed as a versatile, contemporary sans intended to stay legible and calm across many contexts. The goal seems to be neutrality with warmth—achieved through simple construction, open counters, and subtly rounded terminals.
The design emphasizes clarity through open apertures and clean joins, with curves that feel carefully controlled rather than rigidly constructed. Spacing appears comfortable in text, supporting smooth scanning in both short UI strings and longer lines.