Sans Normal Atbef 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, friendly, modern, approachable, casual, clean, versatility, legibility, approachability, clarity, modernity, rounded, soft, humanist, open, neutral.
A rounded sans with softly modulated curves and lightly squared terminals that keep the shapes crisp without feeling rigid. The outlines are smooth and low-contrast, with open apertures and generous interior counters that support clarity at text sizes. Proportions lean slightly wide and roomy, and the rhythm feels steady across uppercase and lowercase, with a single-storey "a" and simple, straightforward numerals.
Well-suited to interface copy, product pages, and general-purpose body text where a neutral, readable sans is needed. The open counters and rounded construction also make it a good fit for signage, wayfinding, and brand systems that want a modern but approachable feel.
The overall tone is friendly and contemporary, with a mild human touch from the rounded joins and softened endings. It reads as calm and accessible rather than technical, making it feel welcoming in both short headlines and longer passages.
The design appears intended as a versatile everyday sans that prioritizes legibility and a friendly voice. Its rounded geometry and consistent stroke behavior suggest a focus on broad usability across both display and text contexts without drawing attention away from content.
Uppercase forms appear built from clean strokes and broad curves, while lowercase maintains a simple, unpretentious construction that stays consistent in texture. The numerals match the letterforms in softness and openness, keeping a cohesive voice across mixed-content settings.