Sans Normal Suguh 1 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Nic' by Wiescher Design (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, app headers, energetic, friendly, sporty, retro, informal, expressive italic, approachability, motion emphasis, display impact, rounded, soft corners, slanted, wide apertures, open counters.
A rounded, slanted sans with a smooth, continuous stroke and subtly tapered joins that keep curves lively. Terminals are mostly softened and slightly angled, giving letters a brushed, forward-leaning motion rather than a rigid geometric feel. Counters stay open and legible, and circular forms (O, Q, 0) are broadly oval with consistent curvature. The lowercase shows single-storey forms where expected (a, g) and a simple, compact construction overall; numerals are similarly rounded, with a softly curved 2 and a broad, clean 8.
This style works well for branding and display applications where warmth and momentum are desirable—headlines, posters, packaging, and prominent UI headers. It can also serve short emphatic text or pull quotes where a confident, friendly italic voice is needed.
The overall tone is upbeat and approachable, with a sporty, contemporary rhythm and a mild retro flavor. The forward slant and rounded endings convey motion and friendliness, making it feel informal and inviting rather than technical or corporate.
The design appears intended to deliver a bold, motion-forward sans voice with rounded geometry that stays readable while feeling energetic. Its consistent curvature and softened terminals suggest an emphasis on approachability and impact in display settings.
Capitals read solid and stable while the lowercase adds more personality through its curves and soft terminals. In text, the slant and generous curves create a strong typographic color, so it tends to stand out and feel expressive at larger sizes.