Sans Normal Sugov 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Ponlamai' by Jipatype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, retro, casual, bouncy, sporty, approachability, impact, motion, informality, readability, rounded, soft terminals, lively, informal, high-ink.
A heavy, right-leaning sans with rounded, bulbous strokes and softened terminals. Curves are generously inflated and corners are eased, producing a cushioned silhouette and a dark, even color on the line. Proportions run broad with ample counters; bowls and rounds are full, while joins and diagonals stay smooth and slightly elastic. Numerals follow the same soft, weighty construction, with open curves and simplified, readable forms.
Well-suited to branding and packaging that want a friendly, energetic voice, as well as posters, headlines, and promotional copy where a bold, rounded presence helps text stand out. It also fits casual signage and short UI/marketing phrases where a soft, welcoming tone is desirable.
The overall tone is warm and approachable, with a lively, slightly retro energy. Its softened geometry and pronounced slant feel casual and upbeat, suggesting movement and friendliness rather than precision or austerity.
Likely designed to deliver a robust, readable sans with an expressive slant and rounded construction—combining strong display impact with an informal, approachable personality.
The design emphasizes smooth continuity over crisp detail: apertures tend to be open, curves dominate, and stroke endings are consistently rounded. The heavy weight creates strong presence at display sizes and maintains clear forms in short text, though the dense color can feel substantial in longer passages.