Sans Normal Borik 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype and 'JAF Domus Titling' by Just Another Foundry (names referenced only for comparison).
Keywords: ui design, branding, headlines, packaging, signage, friendly, modern, approachable, clean, playful, approachability, clarity, versatility, modern branding, friendly tone, rounded, soft terminals, geometric, open counters, humanist touch.
A rounded sans with smooth, continuous curves and softly blunted terminals that keep the texture gentle and even. Proportions lean geometric in the round letters, while many joins and diagonals show slightly eased, humanized shaping rather than strict construction. Counters are open and clear, and stroke endings often appear subtly angled or softened, helping letters like a, e, and s stay readable at a range of sizes. The overall rhythm is steady and uncluttered, with compact details and minimal contrast that maintain a consistent color in text.
Well suited to product branding, packaging, and signage where a friendly modern sans is needed without losing clarity. The open shapes and even color also make it a solid option for interface text, dashboards, and short-to-medium reading settings, especially when a softer tone is desired.
The font reads as friendly and contemporary, with a mild, informal warmth created by its rounded forms and softened edges. It feels approachable and straightforward rather than technical or stern, giving headlines and UI copy a welcoming tone.
The design appears intended to provide a versatile everyday sans with a rounded, approachable character—clean enough for functional typography, yet distinctive enough for branding through its softened terminals and gently humanized geometry.
Numerals follow the same rounded logic, with smooth curves and stable, uncomplicated silhouettes that pair well with the lowercase. The lowercase has a simple, single-storey a and g, reinforcing an easygoing, modern voice while keeping letterforms familiar and legible.