Sans Normal Birut 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' and 'Orgon Plan' by Hoftype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, playful, approachable, modern, soft, soften tone, modernize, increase approachability, headline impact, rounded, blunt terminals, humanist, open apertures, large counters.
A rounded sans with heavy, even strokes and smoothly curved joins. Letterforms favor generous bowls and counters, with mostly blunt, softly squared terminals and minimal tapering. Curves are slightly asymmetric in places, giving a gentle humanist rhythm rather than rigid geometry, while the spacing and proportions stay steady for confident set text. Numerals follow the same soft, chunky construction, with clear shapes and rounded corners.
Well-suited to headlines, brand marks, packaging, and promotional graphics where a friendly, confident voice is needed. It can also work for UI labels and short bursts of text where clarity and a soft, modern feel are priorities.
The overall tone is warm and approachable, projecting a casual, contemporary friendliness. Its soft corners and full forms feel inviting and slightly playful, making it read as personable rather than formal or technical.
Likely intended as a contemporary rounded workhorse that balances strong presence with a gentle, approachable character. The design emphasizes smooth readability and a cohesive, friendly texture for display and brand-forward applications.
Uppercase shapes stay compact and sturdy, while lowercase forms keep clear differentiation through open apertures and simple construction. The design maintains a consistent darkness on the page, with a smooth texture that holds together well in short lines and headlines.