Slab Contrasted Rogi 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Shandon Slab' by Hoftype, 'Weekly' by Los Andes, 'Palo Slab' by TypeUnion, and 'Museo Slab' and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports, signage, sturdy, confident, retro, sporty, posterish, impact, solidity, nostalgia, legibility, branding, blocky, bracketed, ink-trap-like, rounded, compact.
A heavy, blocky slab serif with broad proportions and a compact, tightly built interior. The serifs are square and assertive with subtle bracketing, and many joins show small notches and cut-ins that create an ink-trap-like texture at corners. Curves are generously rounded (notably in C, O, and S) while verticals stay firm and straight, producing a strong, even rhythm. Counters are relatively small and the overall color is dense, helping the letters hold together as bold shapes in display sizes.
Best suited to large-scale applications where weight and texture are assets: headlines, posters, labels, and packaging systems that need strong shelf impact. It also fits sports branding, badges, and signage where quick recognition and a bold, stable voice matter. For longer passages, it will read most comfortably in short bursts such as subheads or pull quotes.
The tone is bold and no-nonsense, with a classic Americana and athletic feel. Its chunky slabs and compressed counters give it a rugged, workwear confidence, while the rounded curves keep it friendly rather than severe. The overall impression is attention-grabbing and headline-driven.
The design appears intended to deliver maximum presence with a robust slab-serif structure, combining strong rectangular terminals with softened curves for approachability. The corner cut-ins and tight counters suggest a focus on maintaining clarity and consistent texture at heavy weights, especially in impactful display typography.
The lowercase maintains a sturdy, single-storey construction where applicable (e.g., a and g), supporting a straightforward, utilitarian voice. Numerals match the weight and presence of the letters, reading as solid, poster-ready figures with minimal delicacy.