Slab Contrasted Roby 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'FF Kievit Slab' and 'FF Marselis Slab' by FontFont, 'Calanda' and 'Orgon Slab' by Hoftype, 'Open Serif' by Matteson Typographics, 'PF Centro Slab Press' by Parachute, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, rugged, friendly, retro, confident, athletic, impact, readability, nostalgia, brand presence, sports tone, chunky, bracketed, soft corners, ball terminals, compact counters.
A heavy, slab-serif display face with broad proportions and strongly bracketed serifs that read as integrated, blocky feet rather than hairline add-ons. Strokes are dense and mostly even, with subtle shaping and softened joins that keep the texture from feeling mechanical. Counters tend to be compact, and terminals often finish with rounded or slightly bulbous forms, giving the letters a sturdy, sculpted silhouette. The overall rhythm is punchy and high-impact, with a mix of squared structure and gentle curvature that maintains legibility at large sizes.
Best suited for headlines, signage, posters, and brand marks where bold slabs and wide letterforms can carry the message from a distance. It also fits packaging and labels that want a robust, heritage feel, and it naturally aligns with sports, team, and event graphics. For longer text, it works most comfortably in short bursts such as pull quotes or section headers.
The tone is bold and approachable, blending a classic, old-style poster sensibility with a sporty, collegiate energy. It feels dependable and upbeat rather than formal, projecting strength with a friendly softness. The result is a nostalgic, Americana-leaning voice that suits loud, optimistic messaging.
The design appears intended to deliver maximum impact with a sturdy slab-serif foundation, pairing strong, blocky structure with softened details to keep the voice welcoming. Its proportions and heavy serifs suggest a focus on display typography that evokes vintage poster and collegiate traditions while remaining clear and readable.
The numerals and capitals read especially strong due to their broad shapes and thick slabs, creating a uniform, headline-friendly color. Lowercase forms keep the same chunky build, helping paragraphs stay cohesive while still clearly signaling a display intent. Overall spacing appears generous enough to keep heavy strokes from clogging in typical headline settings.