Slab Square Sivu 7 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, logos, industrial, collegiate, rugged, retro, mechanical, impact, sturdiness, nostalgia, authority, blocky, square-cut, stencil-like, angular, compact counters.
A heavy, block-constructed slab design with squared curves and flat, bracketless serifs that read as clipped extensions of the stems. Stroke weight is consistently solid with minimal modulation, and many joins resolve into crisp, right-angled corners. Counters are compact and often rectangular, giving the letters a dense, stamped rhythm. The lowercase shows a tall x-height and sturdy, short extenders, while figures and capitals maintain a strong, uniform presence with slightly varied widths for a natural, set type color.
This font performs best in display settings such as headlines, posters, labels, and wayfinding where strong letterforms and clear silhouettes are priorities. It can also suit branding marks and packaging that want an industrial or collegiate flavor, especially when set with generous tracking and ample line spacing.
The overall tone feels tough and utilitarian, like lettering meant for equipment, uniforms, or signage. Its squared geometry and emphatic slabs add a confident, no-nonsense character with a distinctly retro, workmanlike edge.
The design appears intended to deliver high-impact readability with a squared, slab-serif voice, evoking stamped or carved lettering while maintaining consistent, contemporary digital construction. Its proportions and dense counters suggest it was drawn to hold together in bold, attention-grabbing applications.
Diagonal shapes (like in K, V, W, X) appear sharply cut and reinforce the mechanical feel, while rounded letters (O, C, G) are treated as squarish ovals rather than true curves. At text sizes the bold weight and tight counters produce a dark, assertive texture that favors impact over delicacy.