Slab Square Pepe 7 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, signage, logos, packaging, industrial, western, retro, mechanical, authoritative, impact, retro display, utility, square-serif, blocky, angular, sturdy, high-contrast cuts.
A sturdy, angular slab serif with heavy, uniform strokes and emphatically squared terminals. The design favors straight segments, right angles, and notched joins, with minimal curvature and a geometric, cut-out feel in many counters. Serifs are broad and flat, producing a strong horizontal rhythm, while proportions stay generally wide with compact internal space that keeps the color dense in text. Uppercase forms read as rigid and architectural; lowercase echoes the same squared construction with simple, sturdy bowls and straight-sided stems.
Best suited to display settings where its strong slabs and squared construction can carry impact—headlines, posters, labels, and branding marks. It can work for short blocks of text in UI or editorial callouts when ample size and spacing are available to preserve clarity.
The overall tone is assertive and utilitarian, evoking signage, machinery, and vintage display lettering. Its squared details and hard corners give it a no-nonsense, engineered personality that can also lean into retro or western poster energy depending on context.
The font appears designed to deliver maximum presence with a geometric slab-seriffed structure, prioritizing durability and legibility in bold display contexts. Its consistent, squared detailing suggests an intention to reference utilitarian signage and vintage print traditions while staying clean and systematic.
In continuous text, the tight counters and sharp interior corners create a dark, punchy texture that benefits from generous spacing and larger sizes. Numerals follow the same rectilinear logic, maintaining a consistent, sign-painting-like solidity across the set.