Sans Normal Kerad 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Congress Sans' by Club Type, 'Conamore' by Grida, 'Andale Sans Paneuropean' by Monotype, 'Interval Next' by Mostardesign, 'FreeSet' by ParaType, 'PTL Maurea' by Primetype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, dynamic, confident, sporty, modern, friendly, impact, momentum, modernity, clarity, display, oblique, geometric, rounded, heavy, compact.
A heavy, oblique sans with smooth, rounded curves and clean, mostly uniform strokes. The forms lean decisively forward, with broad, open counters in letters like O, P, and R and generally compact proportions that keep words dense and punchy. Terminals are clean and unadorned, and the overall construction feels geometric, with circular bowls and straightforward joins that stay consistent across caps, lowercase, and numerals.
Well suited for headlines, short blocks of display text, and branding where a strong, energetic voice is needed. It can also work for packaging and promotional graphics, especially when an italicized, motion-forward look supports the message.
The forward slant and thick, even color give the type a sense of motion and assertiveness, reading as energetic and contemporary. Its rounded geometry softens the tone, keeping it approachable rather than severe, and the overall feel suggests performance, momentum, and clarity.
The design appears intended to deliver a bold, forward-leaning voice using simple geometric shapes and consistent stroke weight, prioritizing impact and immediacy in display settings while remaining clean and readable.
Capitals are sturdy and wide-shouldered, while lowercase maintains clear differentiation and a steady rhythm in text. Numerals match the same robust, rounded language, producing a uniform typographic color that holds up well at larger sizes.