Sans Normal Keben 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'NuOrder' by The Northern Block and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, contemporary, dynamic, confident, impact, speed, modern branding, display clarity, attention-grabbing, oblique, geometric, compact, crisp, high-impact.
A heavy, oblique sans with compact proportions and smooth, rounded outer curves paired with decisively straight cuts on terminals. Strokes are broadly uniform, giving the design a solid, contemporary blockiness, while the italic slant adds forward momentum. Counters are relatively tight and apertures are moderately open, keeping forms sturdy at display sizes. The uppercase reads clean and architectural, and the lowercase maintains a simple, modern construction with a single-storey “g” and rounded bowls that stay consistent across the set.
Best suited to short, high-impact settings such as headlines, posters, and hero statements where its dense weight and slant can carry the layout. It can work well for sports, automotive, and tech branding, as well as packaging and signage that benefits from a confident, fast-moving voice.
The overall tone is energetic and forceful, with a modern, performance-oriented feel. The strong slant and dense color create a sense of speed and urgency, making it feel suited to competitive or action-driven messaging rather than quiet editorial typography.
Likely designed to deliver a modern, energetic sans that reads as fast and commanding, using an oblique stance and compact shapes to maximize impact in display contexts. The simplified, geometric construction suggests an emphasis on clarity and consistency across letters and numerals while maintaining a strong visual punch.
Numerals match the same compact, punchy rhythm, with rounded shapes and firm, angled endings that keep the set cohesive. Letterforms show a clear preference for simplified geometry over calligraphic detail, producing an even, high-contrast silhouette against the page despite the low internal modulation.