Sans Normal Kigev 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Transit' by FontFont, 'Frutiger' by Linotype, 'Niko' by Ludwig Type, 'URW Grotesk' by URW Type Foundry, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, friendly, impact, momentum, display, modernity, approachability, oblique, rounded, clean, smooth, compact.
A heavy, oblique sans with rounded bowls and softened terminals that keep the texture smooth and continuous. Strokes are largely uniform with minimal contrast, and counters stay fairly open despite the weight. Uppercase forms are broad and stable with simple geometry, while lowercase shows a single-storey a and g and an overall slightly compact feel. Numerals are sturdy and clear, leaning with the same consistent angle and maintaining even color across a line of text.
This font is well suited to headlines and short-to-medium display copy where the slant can add motion and emphasis. It can work effectively in branding and packaging that benefits from a modern, energetic tone, and it reads particularly at home in sports, fitness, or tech-adjacent visuals. It can also serve for callouts and subheads when a confident, dynamic accent is needed.
The pronounced slant and solid weight give the face an energetic, forward-moving tone that reads as contemporary and purposeful. Rounded shaping keeps it approachable rather than aggressive, balancing speed with friendliness. Overall it suggests modern branding, motion, and an upbeat editorial voice.
The design appears intended as an assertive italic sans for display use, combining uniform, low-contrast strokes with rounded construction to stay legible and friendly at larger sizes. Its strong oblique stance and sturdy shapes suggest a focus on impact and momentum while preserving clean, contemporary simplicity.
The italic angle is strong enough to be a primary stylistic identity rather than a subtle emphasis, creating noticeable rhythm and directional flow in longer passages. Letterforms maintain consistent curvature and spacing, producing an even, poster-ready typographic color.