Sans Normal Kediw 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Murs Gothic' by Kobuzan, 'Helsinki' by Ludwig Type, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, assertive, energetic, modern, friendly, impact, momentum, display, attention, oblique, rounded, compact, sturdy, dynamic.
A heavy, oblique sans with compact proportions and rounded outer curves. Strokes are uniform and sturdy, with terminals that read clean and mostly straight, giving the design a solid, contemporary feel. Curves are broad and smooth (notably in C/O/S), while counters stay fairly tight, contributing to a dense, poster-ready texture. The italic angle is consistent across caps, lowercase, and figures, producing a steady forward rhythm without calligraphic modulation.
This font performs best in short, high-impact settings such as headlines, posters, brand marks, and packaging fronts where weight and slant can drive urgency. It also fits sports and active-lifestyle graphics, promotional banners, and bold UI labels where quick recognition matters more than long-form comfort.
The overall tone is energetic and confident, with a brisk, forward-leaning motion that suggests speed and impact. Its rounded geometry keeps the weight from feeling harsh, so it balances toughness with approachability—well suited to upbeat, performance-oriented messaging.
The design appears intended to deliver maximum emphasis with a clean sans structure, using a consistent oblique angle and rounded geometry to convey momentum while staying broadly legible. Its compact counters and robust stroke weight prioritize presence and punch in display typography.
Capitals are wide and stable with squared-off joins that keep shapes crisp at display sizes. Lowercase forms maintain a simple, utilitarian construction; the single-storey-style feel in several letters and the tight apertures reinforce a strong, compact voice. Numerals match the letters’ mass and slant, reading bold and attention-grabbing in sequences.