Serif Other Toju 2 is a bold, very narrow, medium contrast, italic, tall x-height font.
Keywords: posters, headlines, magazine, branding, packaging, vintage, editorial, dramatic, energetic, playful, attention, compactness, vintage feel, editorial emphasis, expressive italic, condensed, swashy, bracketed, flared, calligraphic.
A condensed, right-leaning serif with assertive weight and a lively, calligraphic construction. Stems are narrow and strong, with bracketed serifs and frequent flared terminals that create a tapered, inked feel. Curves are tight and compact, and many letters show small swashes or hooked finishes (notably in C, G, J, Q, S, and z), giving the alphabet a rhythmic, slightly theatrical cadence. Numerals follow the same compressed proportions and angled stress, reading clearly while retaining the font’s expressive detailing.
This font is best suited to display roles such as posters, magazine headlines, pull quotes, and packaging where its compact width and expressive terminals can work as a visual hook. It can also serve branding and logotype applications that benefit from a condensed, energetic italic presence, especially where a vintage or editorial voice is desired.
The overall tone is vintage and editorial, combining urgency with charm. Its italic slant and sharp, tapered endings suggest motion and emphasis, evoking classic poster typography and mid‑century advertising energy. The result feels confident and slightly mischievous rather than formal or bookish.
The letterforms appear designed to deliver maximum impact in limited horizontal space while staying legible. By combining condensed proportions with animated, calligraphic terminals and bracketed serifs, the design aims to feel both classic and attention-grabbing, optimized for short bursts of text and prominent typographic emphasis.
The design’s personality comes from its terminal behavior: many strokes end in angled cuts, hooks, or small wedge-like serifs that add texture at display sizes. The condensed set-width and strong diagonals create a punchy vertical color, making spacing and line breaks feel tight and purposeful.