Sans Normal Mobab 18 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Croih' by 38-lineart (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, punchy, retro, cheerful, impact, approachability, simplicity, legibility, rounded, chunky, soft, compact, geometric.
A heavy, rounded sans with broad proportions and smooth, circular bowls. Strokes are uniformly thick with minimal modulation, and corners are softened into generous curves that keep counters open despite the weight. The lowercase shows a tall x-height and compact ascenders/descenders, producing dense, blocky text color. Terminals are mostly blunt and clean, with simple, geometric construction across letters and numerals that favors clarity over finesse.
Best suited to headlines, posters, packaging, and brand marks where a strong, friendly silhouette is needed. It performs especially well in short bursts of text—titles, calls to action, and signage—where its dense color and rounded geometry create immediate visual impact.
The overall tone is bold and approachable, with a buoyant, slightly retro feel reminiscent of pop lettering and mid-century display typography. Its soft geometry and large internal spaces give it an inviting, upbeat voice that reads as friendly rather than aggressive, even at very heavy weight.
The design appears intended to deliver maximum presence with an approachable character: a sturdy, geometric sans that stays legible through large counters and simple shapes while projecting a fun, confident display voice.
In running text the rhythm is tight and impactful, with strong word shapes created by the high x-height and rounded forms. The numerals are similarly stout and simplified, matching the letters’ solid, graphic presence for consistent headline and branding use.