Sans Normal Oknav 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Jindo' by Nine Font; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, robust, impact, clarity, approachability, modern utility, brand presence, geometric, rounded, smooth, open, even.
A solid, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently heavy with minimal modulation, producing an even color across lines of text. Counters are generally open and circular (notably in O, o, e, and 8), while joins and terminals stay clean and straightforward, with only subtle softening at corners. The lowercase shows a single-storey a and g, simple i/j dots, and a compact, functional t, contributing to a clear, contemporary rhythm. Numerals are sturdy and highly legible, with generous interior space and stable, straightforward shapes.
Best suited to display roles where a strong, clean voice is needed: headlines, brand marks, packaging, posters, and wayfinding/signage. Its broad proportions and heavy color can also work for short UI labels or callouts where clarity at a glance matters, while longer passages may benefit from more generous line spacing.
The overall tone is modern and approachable, pairing a friendly roundness with a confident, assertive weight. It feels utilitarian in a contemporary way—clear and direct—while the wide stance and smooth curves keep it from feeling severe.
The design appears intended to deliver a contemporary, no-nonsense sans that stays friendly through rounded geometry and open counters. It prioritizes immediacy, legibility, and visual impact, aiming for a versatile voice that feels current and dependable in display settings.
The wide set and strong stroke weight create a prominent footprint in running text, making spacing and line breaks feel substantial. Round characters read particularly smooth and consistent, and the simple, geometric construction keeps the palette cohesive across uppercase, lowercase, and figures.