Sans Contrasted Jiru 7 is a bold, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, editorial, packaging, dramatic, fashion-forward, retro, theatrical, playful, attention, flair, motion, display, stylization, slanted, flared terminals, calligraphic, swashy, dynamic.
A slanted display face with pronounced contrast and a lively, calligraphic stress. Letterforms are broad and energetic, with tapered joins, flared terminals, and occasional teardrop-like finishing that suggests brush or pen influence despite an overall clean, sans-like construction. Curves are generous and the rhythm is bouncy, with noticeable variation in sidebearings and character widths that creates an animated texture in words. Numerals and capitals carry the same sweeping, high-contrast silhouette, reading best at larger sizes where the thin strokes stay crisp.
Well suited for short, prominent text such as headlines, magazine covers, posters, event titles, and brand marks that benefit from a dramatic, stylish slant. It can also work for packaging or pull quotes where a bold, high-contrast texture is desired, especially when set with ample size and spacing.
The font conveys a dramatic, fashion-oriented tone—confident, stylish, and slightly theatrical. Its slanted stance and swashy details add motion and flair, giving text a retro headline feel with a playful edge rather than a neutral, utilitarian voice.
The design appears intended to deliver a high-impact, expressive display voice that blends clean sans-like structure with calligraphic flair. Its width, contrast, and animated spacing prioritize personality and motion over quiet readability, aiming to stand out in brand and editorial contexts.
In the sample text, the strong diagonals and deep curves create a distinctive word image, but the very thin strokes and tight internal counters in some letters may require generous sizing and careful background contrast for comfortable reading. The overall color on the page is dark and attention-grabbing, with expressive entry/exit strokes that make repeated letters feel varied and lively.