Sans Normal Abmar 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, signage, clean, modern, dynamic, friendly, neutral, readable oblique, modern utility, neutral branding, clean clarity, oblique, open apertures, rounded terminals, humanist, legible.
A clean oblique sans with smooth, round-driven construction and uniform stroke weight. Curves are generous and well-controlled (notably in C, O, and S), while straight strokes keep a crisp, contemporary rhythm. Terminals read mostly as softly rounded or cleanly cut, and counters are open, helping letters stay clear in running text. The slant is consistent across capitals, lowercase, and numerals, giving the design a cohesive forward-leaning texture.
Works well for interface copy, product pages, and general-purpose editorial typography where an oblique voice is desired without sacrificing clarity. It also suits brand systems and marketing materials that need a contemporary, energetic tone, and can handle short signage or headers thanks to its clean silhouettes and even typographic color.
The overall tone is modern and approachable, with a subtle sense of motion from the steady slant. Its rounded forms and even color keep it friendly and neutral rather than technical or aggressive, making it suitable for contemporary communication where clarity and ease are priorities.
Designed as a practical italic companion with a consistent, disciplined slant and minimal stylistic noise. The intention appears to balance modern geometric cleanliness with everyday readability, providing a versatile oblique that remains clear in paragraphs and confident in headlines.
Capitals are straightforward and geometric-leaning, while the lowercase introduces a slightly more human, readable feel through open shapes and uncomplicated joins. Numerals follow the same oblique logic and maintain strong clarity at display sizes, with smooth curves and uncomplicated silhouettes.