Sans Normal Ombaj 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, clean, modern, friendly, neutral, clarity, impact, modernity, approachability, geometric, rounded, compact, solid, crisp.
A heavy, geometric sans with smooth, rounded curves and largely even stroke weight. Letterforms are compact and sturdy, with generous bowls (C, O, Q) and straight-sided verticals that keep the rhythm stable and predictable. Terminals are clean and squared-off, counters are relatively open for the weight, and curves transition smoothly into stems without noticeable flare. The lowercase shows a single-storey a and g, a short-armed t, and a broad, low-contrast construction that stays consistent across letters and figures.
This font performs best in headlines, short blocks of text, and promotional copy where a strong, compact sans texture is desired. It suits branding and packaging that need a clear, modern presence, and works well for signage or UI labels when used at larger sizes where the weight can support quick recognition.
The overall tone is direct and dependable, communicating clarity and confidence without feeling overly technical. Its rounded geometry adds a mild friendliness, making it suitable for contemporary brand voices that want to feel approachable while still bold and decisive.
The design appears intended as a contemporary, geometric workhorse with a strong, simplified skeleton. It prioritizes bold clarity, consistent shapes, and straightforward legibility, aiming for an all-purpose modern voice that remains friendly through rounded forms rather than decorative detail.
The numerals are simple and highly legible at display sizes, matching the font’s compact proportions and strong silhouette. In text samples, spacing and letterfit read as tight-to-normal for a dense, impactful texture, with smooth word shapes and no calligraphic emphasis.