Serif Normal Mogaw 7 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, luxury branding, posters, packaging, editorial, luxury, fashion, dramatic, classical, elegance, impact, editorial tone, premium feel, didone-like, high-waisted, sharp serifs, bracketless, crisp.
A refined, high-contrast serif with pronounced thick–thin modulation and crisp, hairline serifs. The letterforms are upright and cleanly drawn, with smooth oval bowls, pointed joins, and tight, precise terminals that feel largely unbracketed. Uppercase proportions read stately and slightly expanded, while the lowercase keeps a measured x-height with compact counters and a controlled, print-like rhythm. Numerals and capitals carry strong vertical stress and sharp finishing details that emphasize the contrast and give the design a polished, editorial presence.
Best suited to headlines, pull quotes, mastheads, and other editorial typography where high contrast can be appreciated. It also fits luxury and beauty branding, premium packaging, and formal event materials where a sharp, elegant serif is desired.
The overall tone is elegant and assertive, combining classic bookish authority with a fashion-forward, boutique sensibility. Its sharp contrast and sculpted curves create a dramatic, upscale voice suited to attention-grabbing typography.
The design appears intended to deliver a modern take on a classic high-contrast serif: clean, glamorous, and commanding, with sharp serifs and carefully shaped curves for elevated display typography.
At larger sizes the hairlines and fine serifs become a defining feature, producing a crisp sparkle in headings. In denser text the strong contrast and tight apertures can read more formal than casual, reinforcing a premium, display-leaning character.