Serif Other Etta 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, fashion, magazines, posters, branding, editorial, dramatic, refined, high-contrast, display impact, luxury appeal, editorial voice, signature texture, incised, chiseled, wedge serif, sharp, crisp.
A decorative serif with an incised, chiseled construction: many strokes appear as if carved away from a solid form, producing triangular notches and wedge-like serifs rather than traditional bracketed terminals. Curves are smooth and generous, but they’re frequently interrupted by sharp interior cuts (notably in C, G, S, and the bowls of many lowercase letters), creating a distinctive interplay of solid mass and negative space. The rhythm is display-oriented, with narrow joins, crisp apexes, and long, tapering terminals that give letters a sculptural, high-fashion silhouette. Numerals follow the same carved logic, with pointed joints and cut-in counters that keep the set visually consistent.
Best suited to headlines, mastheads, and short editorial blocks where its carved details can be a focal point. It fits fashion and beauty branding, cultural posters, boutique packaging, and identity systems that want a refined serif presence with a distinctive, modern twist.
The overall tone is luxurious and theatrical, balancing classic serif elegance with a modern, razor-edged attitude. It reads as couture and headline-forward—confident, stylish, and slightly enigmatic—thanks to the repeated knife-cut details and the strong black-and-white contrast they create in text.
The design appears intended to reinterpret classical serif proportions through an engraved, cut-paper or stone-carved lens, producing a memorable display face that feels premium while remaining clearly decorative. The consistent use of wedge terminals and internal incisions suggests a focus on creating a signature texture for titling and brand-led typography.
In continuous text, the repeated interior cutouts create a lively texture and a distinctive sparkle, but the sharp detailing suggests it will be most effective at larger sizes where the carved features can be clearly appreciated. Capitals are particularly emblematic, with pronounced wedges and sculpted curves that stand out in titling.