Serif Other Etbu 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, dramatic, fashion, editorial, avant-garde, elegant, distinctiveness, luxury tone, display impact, stylized classicism, high-waist, flared terminals, cut-in, scalloped, sculptural.
A decorative serif with sculpted, wedge-like serifs and distinctive cut-in notches that create small triangular counters at joins and stroke ends. Curves are smooth and generously drawn, while many verticals appear slightly pinched or split by inset cuts, producing a crisp, chiseled rhythm across words. The overall construction feels display-oriented: proportions are stylish and somewhat irregular in a controlled way, with round letters showing bold, shaped apertures and capitals carrying strong, graphic silhouettes.
Best suited for large-scale typography such as magazine titles, editorial headlines, brand marks, packaging, and poster work where the carved details can be appreciated. It can also work for short pull quotes or invitations, but benefits from generous sizing and careful spacing to keep the notches from crowding.
The tone is refined but theatrical—more couture and headline than bookish. Its sharp insets and flared serif details add an assertive, slightly mysterious sophistication that reads as modern-art-deco-adjacent without becoming strictly historical.
The font appears designed to reinterpret a classic serif foundation with sculptural cut-ins and flared terminals, prioritizing distinctive texture and memorable silhouettes over neutral text performance.
The design relies on negative-space accents (notches and small triangular bites) that become more apparent at larger sizes and in tightly set words. The numerals share the same carved treatment, giving figures a coordinated, poster-ready presence.