Sans Normal Rider 6 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, ui labels, signage, friendly, modern, approachable, confident, clean, clarity, friendliness, modernity, versatility, impact, rounded, soft terminals, compact, open counters, generous spacing.
A rounded, geometric sans with sturdy strokes and minimal contrast. Curves are smooth and circular, while joins and corners are softened, producing a gentle, contemporary texture. Proportions lean slightly compact in the uppercase, with wide, open bowls and counters that keep forms clear at display sizes. Lowercase shapes are simple and steady, with a single-storey “a” and “g” and softly finished terminals; punctuation and figures follow the same straightforward, solid construction.
Works well for headlines and short paragraphs where a bold, friendly voice is needed, such as branding, packaging, posters, and marketing graphics. Its open shapes and even color also suit UI labels, navigation, and signage where quick recognition is important.
The overall tone is friendly and modern, with a calm confidence that reads as approachable rather than clinical. Rounded finishing and even rhythm give it a warm, everyday utility suited to contemporary brands and product interfaces.
Designed to provide a contemporary, rounded sans that balances geometric simplicity with soft, welcoming terminals. The letterforms prioritize clear silhouettes and consistent rhythm for prominent text while keeping the overall personality approachable.
Round characters (O/Q/C/G) feel especially consistent and circular, helping headings look cohesive. Diacritics in the sample are not shown, but the base letterforms and numerals present a uniform, low-fuss system that emphasizes clarity and softness over sharpness.