Sans Normal Rikop 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'EquipCondensed' by Hoftype, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, signage, friendly, modern, approachable, clean, playful, approachability, clarity, modernity, soft geometry, everyday readability, rounded terminals, soft corners, geometric, monoline, open apertures.
This typeface is a rounded sans with smooth, monoline strokes and generously curved joins. Counters are broadly oval and fairly open, and many terminals end in softened, rounded cuts that keep the texture gentle even in dense settings. Uppercase forms read sturdy and simple, while the lowercase shows compact, highly legible shapes with clear bowls and shoulders. Figures are straightforward and evenly built, matching the letterforms in stroke feel and curvature for a consistent overall color.
It suits interface copy and product experiences that benefit from a welcoming, modern look, and it can also work well for brand identities, packaging, and short-to-medium headlines where clarity and friendliness matter. Its rounded construction also makes it a good choice for signage and wayfinding in casual or consumer-facing environments.
The overall tone is warm and contemporary, with a friendly, easygoing voice. Rounded corners and open interior shapes soften the impression, making the font feel accessible rather than technical or severe.
The design appears intended to deliver a clean, contemporary sans-serif voice with softened geometry for approachability, keeping letterforms simple and readable while adding warmth through rounded terminals and smooth curves.
In the sample text, the rhythm stays even and calm at larger sizes, with smooth curves producing a cohesive, slightly informal texture. The design balances geometric roundness with practical letterforms, avoiding overly quirky details while still feeling personable.