Serif Normal Legum 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, headlines, branding, packaging, authoritative, classic, formal, scholarly, legibility, tradition, authority, print voice, editorial tone, bracketed, robust, high-shouldered, rounded terminals, ball terminals.
A robust serif with broad, confident strokes and bracketed serifs that soften transitions into stems. Curves are generously rounded and counters are relatively open, while joins and shoulders read sturdy rather than delicate. Uppercase forms feel traditional and weighty, with strong vertical stress and slightly compact apertures in letters like C and S. Lowercase features a two-storey a and g, a pointed beak on f, and distinct ball terminals (notably on j and parts of g), giving the texture a slightly calligraphic, old-style flavor without becoming ornate. Numerals are full-bodied and stable, with clear, conventional shapes suited to continuous reading.
Well suited to editorial and book typography where a solid, classical serif voice is desired, especially for headings, pull quotes, and lead paragraphs. The substantial forms also make it effective for logos, heritage-leaning branding, and packaging that benefits from an authoritative, established tone.
The overall tone is serious and established, projecting credibility and a bookish, institutional character. Its weight and softened serifs create a confident, slightly warm impression that feels at home in traditional publishing and formal communications.
The design appears intended to deliver a conventional, highly legible serif with a sturdy presence—prioritizing clarity, tradition, and a dependable page texture for publishing and formal messaging.
In text, the face builds a dark, even typographic color with a steady rhythm and pronounced verticals. The italic is not shown; the sample demonstrates consistent spacing and strong word-shape clarity at display-to-text sizes.