Sans Normal Atbum 1 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, hand-drawn, playful, casual, approachable, humanized sans, casual readability, friendly tone, organic texture, rounded, soft terminals, humanist, irregular rhythm, open apertures.
A rounded, sans serif with a subtly hand-drawn construction and gentle irregularity in stroke flow and spacing. Curves are broad and smooth with soft, slightly tapered terminals, while straight strokes show mild wobble that keeps the texture lively rather than mechanical. Counters are generally open and circular, and the overall proportions lean toward compact, readable forms; several glyphs (notably in the diagonals and bowls) show small asymmetries that create an organic rhythm across words. Numerals follow the same informal logic, with simple shapes and a relaxed baseline feel.
Well-suited to branding and packaging that benefits from a friendly, handmade voice, as well as posters, titles, and short paragraphs where the organic rhythm can be appreciated. It can also work for educational or children-focused materials and casual UI/marketing copy when a softer, more human tone is desired.
The font conveys a warm, personable tone—informal without becoming messy. Its rounded geometry and humanized outlines suggest friendliness and approachability, making text feel conversational and lightly whimsical rather than corporate or severe.
The design appears intended to blend clean sans readability with a hand-touched personality, using rounded structures and slight irregularities to avoid a sterile, geometric feel. It prioritizes warmth and character while maintaining straightforward letterforms that remain legible in typical display and text settings.
Distinctive details such as the curved tail on the capital Q and the simple, single-storey lowercase forms reinforce the casual, contemporary feel. The overall color on the page is even, but the intentional micro-variation in shapes adds texture that becomes more apparent at larger sizes.