Sans Normal Atbum 2 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: ui labels, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, handmade, approachability, warmth, simplicity, informality, clarity, rounded, monoline, open counters, soft terminals, quirky.
This typeface uses rounded, monoline strokes with softly tapered or subtly irregular terminals that give the outlines a lightly handmade feel. Proportions are compact with relatively short lowercase bodies and generous spacing around forms, creating an open rhythm despite the condensed letterfit. Curves are built from near-circular bowls and smooth arcs, while straight strokes remain slightly softened, avoiding sharp mechanical corners. The uppercase is simple and geometric, and the lowercase introduces more idiosyncratic shapes (notably in letters like a, g, and y), adding character without becoming decorative.
It works well for short-to-medium text where a personable tone is desired, such as UI labels, app onboarding, packaging copy, or editorial sidebars. The friendly shapes and open counters also suit headlines, posters, and children’s or educational materials where clarity and warmth are both important.
The overall tone is friendly and informal, with a gentle quirkiness that reads as human and approachable rather than strictly technical. It suggests a contemporary, upbeat voice suitable for warm messaging and lighthearted branding.
The design appears intended to blend straightforward sans-serif legibility with a subtly hand-drawn personality. It prioritizes soft geometry and approachable rhythm over strict uniformity, aiming for an easygoing, contemporary voice.
Round characters like O and 8 feel especially circular and even, and the numerals follow the same soft, monoline logic for a cohesive text-and-display mix. The punctuation and apostrophe/dot details appear clean and minimal, reinforcing the simple, everyday feel.