Sans Normal Mudid 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Sole Sans' by CAST, 'Ciutadella Display' by Emtype Foundry, 'PG Gothique' by Paulo Goode, and 'Aago' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, punchy, friendly, confident, retro, sporty, impact, approachability, retro flavor, brand presence, rounded, blunt, compact, bubbly, sturdy.
A heavy, rounded sans with thick, even strokes and broadly curved bowls that keep counters open despite the weight. Terminals are blunt and clean, with a generally soft geometry that leans on circles and wide arcs rather than sharp modulation. Proportions are compact and blocky with short-looking extenders; joins are sturdy and simplified, producing a dense, poster-ready texture. Numerals match the same chunky construction, with generous curves and minimal stroke variation for consistent color at large sizes.
Best suited to display applications where maximum impact is needed: headlines, posters, logos, and packaging. It also fits playful or sporty branding systems and short UI labels where a bold, friendly voice is desired, though it will feel dense for long body copy.
The overall tone is bold and approachable, combining a playful softness with a no-nonsense solidity. It reads as energetic and upbeat, with a slightly nostalgic, headline-driven personality that feels at home in loud, graphic settings.
The design appears intended to deliver a loud, contemporary display sans with softened geometry—prioritizing immediacy, warmth, and visual punch over delicacy. Its simplified, rounded construction suggests an emphasis on bold branding and attention-grabbing messaging.
The weight creates strong presence and high impact, while rounded interiors help preserve legibility in large display use. The rhythm is tight and uniform, giving lines of text a compact, emphatic cadence.