Sans Normal Mylow 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Brignell Square' by IB TYPE Inc., 'Famiar' by Mans Greback, and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, logos, playful, punchy, friendly, retro, attention, approachability, bold branding, display impact, rounded, chunky, soft, compact, bouncy.
A heavy, rounded sans with broad, compact proportions and strongly softened corners throughout. Strokes stay visually consistent with minimal modulation, creating dense black shapes and sturdy counters. Curves are generously inflated (notably in C, G, O, S), while joins and terminals read as blunt and friendly rather than sharp. The lowercase shows a single-storey a and g with large bowls, and the overall rhythm feels slightly bouncy due to the big rounds and tight internal spaces at display sizes.
Best suited for display applications such as posters, big headlines, branding marks, and packaging where strong presence and friendly character are desirable. It can also work for short promotional copy, labels, and social graphics, especially when set with generous tracking and ample line spacing to keep interior spaces open.
The font projects a warm, upbeat tone with a slightly retro, cartoon-adjacent energy. Its chunky silhouettes and soft geometry feel approachable and informal, prioritizing impact and personality over restraint.
The design appears intended as a bold, rounded display sans that delivers immediate visibility while maintaining a soft, approachable feel. Its simplified, inflated forms suggest a focus on contemporary branding and playful communication where memorability matters.
Figures are bold and simplified with wide forms and minimal detailing, matching the letterforms’ chunky construction. In the text sample, the weight and tight counters make it most comfortable at larger sizes, where the rounded shapes and spacing are easier to distinguish.