Sans Other Ablam 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Ideal Sans' by Hoefler & Co. (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s media, stickers, playful, quirky, cartoonish, friendly, bouncy, display impact, friendly tone, handmade feel, humor, chunky, rounded, soft corners, irregular baseline, hand-cut.
A heavy, chunky sans with rounded corners and subtly irregular geometry that gives each glyph a hand-cut, slightly wobbly presence. Counters are generally open and simple, with low modulation and a compact, poster-like texture. The lowercase shows single-storey forms and a straightforward construction, while overall spacing and widths vary enough to create a lively rhythm. Numerals follow the same stout, rounded build, keeping the set visually consistent and highly graphic.
Well suited for bold display applications such as posters, headlines, event promotions, and packaging where a humorous, approachable voice is desired. It also fits children’s media, toys, and sticker-style graphics, and can work for short, punchy copy in social assets or signage.
The font projects a playful, mischievous tone with a buoyant, off-kilter cadence. Its soft corners and gentle wobble read as friendly and informal, leaning toward cartoon and kids-oriented energy rather than corporate neutrality.
The letterforms appear designed to deliver maximum impact with a fun, handcrafted feel—prioritizing character, friendliness, and immediacy over strict geometric regularity. The consistent chunkiness across letters and numerals suggests an intention to remain cohesive in energetic display settings.
The design’s intentionally uneven stance and variable glyph widths add character at display sizes, producing a dynamic line shape in running text. Dense strokes and simplified interiors favor short phrases and bold headlines where the personality can carry the message.