Sans Normal Arbuv 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neogrotesk' by Los Andes, 'Genora Sans' by Pixesia Studio, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, friendly, utilitarian, readability, versatility, neutrality, clarity, modern utility, open counters, generous spacing, soft corners, even rhythm, humanist touch.
A clean sans with open, rounded forms and an even, steady rhythm. Strokes are monolinear with smooth curves and squared terminals, producing crisp joins in letters like M, N, and W while keeping bowls and counters generous in B, D, O, and P. Proportions feel comfortably wide with ample internal space, and the lowercase shows straightforward, highly legible constructions (single-storey a and g) with simple, compact punctuation-like details such as square i/j dots. Numerals are clear and contemporary, with a balanced, geometric presence that matches the letterforms.
This font suits user interfaces, product copy, and dashboards where clean shapes and open counters support fast scanning. It also works well for contemporary branding, wayfinding, and editorial layouts that need a neutral sans with a friendly edge, holding up in both large headlines and longer passages.
The overall tone is neutral and modern, with a friendly clarity that feels practical rather than expressive. Its rounded geometry and open counters give it an approachable, everyday voice suitable for interfaces and informational typography.
The design appears intended as a general-purpose sans focused on clarity and consistency, using open shapes and straightforward lowercase forms to prioritize readability. Its balanced proportions and restrained detailing suggest a versatile workhorse meant to feel current without calling attention to itself.
The design emphasizes clarity through large apertures (notably in C, G, and e) and consistent stroke endings, helping maintain uniform texture in paragraphs. The round forms stay controlled and not overly geometric, lending a subtle human warmth while preserving a tidy, systematic look.