Sans Normal Bokag 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cumhuriyet' by Fontuma (names referenced only for comparison).
Keywords: ui text, product design, editorial, wayfinding, presentations, neutral, modern, clean, friendly, utilitarian, clarity, readability, versatility, modernity, geometric, rounded, open apertures, even rhythm, balanced.
This is a clean, geometric sans with largely circular and elliptical construction and smooth, consistent curves. Strokes appear even and steady, with a straightforward, upright posture and calm spacing that keeps words legible without feeling cramped. Round letters maintain generous counters, and terminals are mostly plain and unadorned, producing a tidy, contemporary texture in running text. Numerals follow the same simple, rounded logic, with clear, stable silhouettes suited to mixed text and figures.
It works well for interface copy, product and brand systems that need a neutral typographic base, and general editorial layouts where consistent texture matters. The clear numerals and restrained shapes also suit dashboards, informational graphics, and signage-style applications that benefit from simple, quickly parsed letterforms.
The overall tone is neutral and modern, projecting clarity and practicality rather than personality-driven flair. Its rounded geometry adds a mild friendliness, keeping the voice approachable while still feeling efficient and matter-of-fact.
The design intention appears to be a dependable, general-purpose sans that prioritizes clear geometry, even rhythm, and easy readability across a wide range of everyday contexts.
In the sample text, the font holds a consistent gray value and predictable rhythm across long lines, indicating a design focused on straightforward readability. Circular forms and open interior spaces help maintain clarity at display sizes as well as in paragraph-style settings.