Sans Normal Ihrub 3 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, playful, friendly, retro, soft, bold, approachability, impact, retro feel, playfulness, simplicity, rounded, blobby, bouncy, geometric, casual.
A heavy, rounded sans with broad proportions and smoothly swollen strokes. Curves dominate the construction, with softened joins and terminals that read as pill-shaped or gently flattened rather than sharply cut. Counters are generous and open, and the overall rhythm is wide and even, giving letters ample horizontal breathing room. Diacritics and dots (like on i/j) appear as compact round forms that match the soft, inflated stroke language.
Best suited to short-to-medium display settings where its broad, rounded forms can read confidently—headlines, logos, product packaging, posters, and storefront or wayfinding-style signage. It can also work for playful UI headings or labels when a soft, approachable voice is desired.
The font conveys a friendly, upbeat personality with a distinctly retro, pop-leaning feel. Its rounded, cushioned shapes soften the tone, making text feel approachable and informal rather than technical or severe.
The design appears intended to deliver maximum friendliness and impact through wide, rounded geometry and simplified, highly consistent stroke behavior. It prioritizes an easygoing, contemporary-retro look that remains legible while projecting a soft, fun character.
The widest round letters (like O/Q) feel especially expansive, reinforcing the airy horizontal stance. Numerals follow the same inflated geometry, with smooth, simplified silhouettes that prioritize shape clarity over strict typographic rigidity.