Sans Normal Olguh 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Normaliq' by Differentialtype, 'Hanley Pro' by District 62 Studio, 'Mute' by Indian Type Foundry, 'Mitram' by JAM Type Design, 'Clear Sans Text' by Positype, 'Arthura' by Seniors Studio, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, modern, chunky, high impact, approachability, display clarity, modern branding, rounded, bulky, soft, compact, geometric.
A heavy, rounded sans with broad, compact shapes and smooth curves that read as built from simple geometric forms. Strokes stay consistently thick, with softened joins and gently squared terminals that keep letters sturdy and blocklike. Counters are relatively tight, and the overall rhythm is dense and punchy, with rounded bowls and straightforward, simplified letter construction.
Best suited to headlines and short-form copy where strong presence and quick recognition matter, such as posters, packaging fronts, logos/wordmarks, and retail or event signage. It can work for brief UI labels or social graphics when large sizes are used and generous spacing is available to prevent the dense texture from feeling cramped.
The tone is upbeat and approachable, with a cheerful, almost toy-like solidity that feels confident rather than delicate. Its bold, rounded presence suggests friendliness and immediacy, making text feel energetic and informal while still remaining clean and contemporary.
The design appears intended to deliver maximum impact with friendly, rounded geometry—prioritizing bold, compact readability and a contemporary, approachable voice for display-driven communication.
The numerals match the letterforms with the same rounded, weighty construction and compact internal spaces, keeping a consistent color across mixed alphanumeric settings. In longer lines, the dense texture becomes a defining feature, emphasizing impact over airiness.