Sans Normal Amlaz 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Basis Grotesque' and 'Basis Grotesque Arabic' by Colophon Foundry, 'Goga' by Narrow Type, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, ui, signage, posters, modern, neutral, friendly, confident, clean, clarity, versatility, modernity, impact, geometric, rounded, sturdy, open apertures, high legibility.
A solid, contemporary sans with broadly geometric construction and softly rounded curves. Strokes are consistently heavy with minimal modulation, producing an even color in text. Counters are generous and largely circular, while joins and terminals stay crisp and straightforward. Spacing reads balanced and regular, and the forms keep a stable, upright posture with clear, unambiguous silhouettes.
Works well for headlines, brand wordmarks, and short-form copy where a strong, clean sans is needed. The steady stroke weight and open interiors support UI labels and wayfinding, and it remains readable in bold typographic layouts such as posters and packaging fronts.
The overall tone is modern and dependable, with a friendly clarity that feels straightforward rather than stylized. Its weight and clean geometry give it a confident, no-nonsense voice suitable for prominent messaging without sounding harsh.
The design appears intended as a versatile, high-impact sans that prioritizes clarity and contemporary geometry. It aims to deliver strong presence with simple, well-balanced letterforms that stay readable across a range of display and interface contexts.
Round letters like O/Q show smooth, near-circular bowls, while C/G retain open, readable apertures. The lowercase uses single-storey forms where expected (notably a and g), reinforcing a contemporary, approachable texture. Numerals are sturdy and clear, with simple shapes designed to hold up well at display sizes.