Sans Normal Amdoy 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sharp Sans', 'Sharp Sans Display No. 1', and 'Sharp Sans Display No. 2' by Monotype and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, modern, friendly, neutral, functional, versatility, legibility, clarity, modern utility, rounded, open apertures, large counters, monoline, crisp.
A clean, monoline sans with broadly rounded bowls and generous counters. Curves are smooth and circular, paired with straight-sided stems that keep a steady rhythm across the alphabet. Terminals are mostly clean-cut, with subtly softened joins that avoid sharpness. Uppercase forms read compact and stable, while the lowercase shows open apertures and clear differentiation between similar shapes; numerals are straightforward and evenly weighted for consistent texture in running text.
Well-suited to interface copy, product and corporate branding, wayfinding and signage, and presentation typography where a clean, contemporary voice is needed. The even stroke weight and open forms also make it a solid choice for general editorial headings and short-to-medium text blocks.
The overall tone is modern and approachable, balancing neutrality with a mild friendliness from its round forms. It feels practical and contemporary rather than stylized, aiming for clarity and a calm, confident presence.
Likely designed as a versatile, general-purpose sans that prioritizes legibility and an even typographic color. Its rounded construction and restrained detailing suggest an intention to feel contemporary and friendly while remaining neutral enough for broad everyday use.
Round letters like O/C/G maintain consistent curvature and stroke weight, helping produce an even gray value in paragraphs. The type’s spacing and proportions support a tidy, uncluttered look at display sizes, with enough openness in the lowercase to remain legible in longer lines.